Full ownership of pre-production and production for a luxury colorway debut. A deliberate brand shift into a more elevated, indulgent position. With only 8 hours to build a fully custom set from scratch, we sourced materials, fabricated pieces, and developed a bespoke paint texture to match the creative direction exactly. On the day, we coordinated a full shoot alongside celebrity photographer Dennis Lupoid and A-list talent Olivia Culpo, managing every moving part under a compressed timeline while staying flexible enough to adapt as the day unfolded. Every call we made was in service of the creative and the brand's new direction.